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When Ho-Chunk Gaming Rewards Club members reach the top tier they get this diamond-shaped mailer in a clear envelope with glittering diamond confetti to match.
These are die cut and mailed quarterly to those who have achieved Diamond status. Get your motor running with these Harley Davidson inspired prize reveals, used for the latest VIP event at Ho-Chunk Gaming Madison casinos.
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He has worked as a reporter for a community newspaper in New York City and a federal policy newsletter in Washington, D.
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Table game play has been stagnant, even declining in some places, for years. Some table games are susceptible to advantage play, even more so if a table game operator throws a lucrative promotion on top of those games.
Some table game promotions require the game to stop or slow down to execute the promo drawing ticket, spin, giveaway, etc. And in the last decade or so, casino promotions have predominately focused on slot players, making table game players, when they are even included in the promotion, feel like second class citizens.
Because of these challenges and more, many table game operators, under the gun to increase revenues, have responded—fairly predictably—by squeezing the games and squeezing the players.
Examples of this include tightening the game of blackjack six-to-five payoff on a blackjack, more restrictive rules on doubling and splitting, eliminating single-deck blackjack altogether ; adding new games, game variations and side bets with a much stronger advantage for the casino; raising the minimum table game bets; using a variety of mechanisms to speed up the games automatic shufflers, electronic table games, roulette chip sorters ; cutting comps or requiring more play to receive them; and a variety of other cost-cutting or value-reducing moves.
Nonetheless, there are still progressive table game operators that have effective promotions that are popular with players and that move the needle.
And often they are the same table games promotions that die at other casinos from inattention, lack of a strategy, poor execution, player indifference, being cheap or not injecting enough fun into the promotion equation.
In this article, I will look at many of the various categories of table game promotions and highlight what the successful operators and marketers do to create a difference and indeed move the needle.
Some of it may surprise you. Text a Winning Number This concept would use the Draw Station noted above.
The guest gets a random number between 1 and texted to their phone every 30 minutes. The player can walk by the machine at any time to see if their number matches.
If the number matches, they get X in free play. The player is only eligible if they are on the property and can show the text on their phone to validate.
A number must be registered with the player club in order to win additional rules created by property may apply This is just start. Share on Facebook Share on Facebook Tweet Share on Twitter Pin it Share on Pinterest Share on LinkedIn Share on LinkedIn.
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These are the five casino marketing strategies that can easily be adopted by you. A shortened version of this column appeared in the October issue of Biz New Orleans.
Will this bring in the new potential gamblers? Those are both great ideas. Matching your offer or promotions to the customer is key. As an executive host in Oklahoma, we gave away a 20k in home improvements and our ROI was incredible!
People want free, even t-shirts they will drive in spend money on 20 points for a shirt! Years ago, one of the properties I worked with was doing an incredible job collecting email addresses.
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